06 What we build
The work that
compounds after
everyone else leaves.
Ongoing SEO, analytics, integrations, automation and support — the unglamorous half that decides whether a launch turns into a business.
Launch is the cheapest part of owning software. What decides the return is what happens over the following two years, and that work is rarely exciting enough to get budgeted: instrumentation nobody demos, integrations nobody notices, dependency upgrades that only get attention when they are skipped.
What retained work covers
- Ongoing SEO, content structure and AI-answer optimisation
- Analytics, dashboards and funnel instrumentation that actually fires
- System integrations and data migrations
- Automation and internal AI tooling
- Maintenance, security patching and dependency upgrades
- Support with a named engineer and a real response time
Questions people actually ask
What is AI-answer optimisation?
Making a site quotable by assistants like ChatGPT, Perplexity and Google’s AI Overviews. In practice that means structured data that identifies the business and its services, question-shaped headings with the answer in the first sentence, and content that takes a position — hedged marketing copy is unquotable, so it never gets cited.
Do you offer support without having built the product?
Yes, after an assessment. We need to understand what we are taking responsibility for before we commit to a response time, so the first engagement is always a paid look at the code and the infrastructure.
What does a support retainer include?
A named engineer, an agreed response time, security patching, dependency upgrades and a monthly block of development hours that roll into whatever you need most. Retainers start around $750 a month.
Ready to talk about Digital Services?
A real technical opinion back within two business days — not a sales call.